Analytics & Narratives | Lawrie Phipps

This post is Co-Authored with Dave Cormier

The importance of storytelling in organisational change is sometimes overlooked, this post, and especially today, is written with Andrew Asher and Donna Lanclos in mind, who capture the stories in and around libraries to enhance the student experience.

In 2016 the predictive and explanatory power of analytics have been given two salutary lessons. #Brexit and #Trump. In both cases the data analytics predicted the wrong result.  It is not an isolated election, the UK 2015 General election predictive data analytics had most people thinking that a…

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Analytics & Narratives


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