Mobile Apps Are a Must to Attract and Engage Students—Here’s How Colleges Can Build Them | Matt Keowen

Students cite the college visit as a top deciding factor in choosing a school. Yet schools of all sizes are struggling to meet demand for campus tours—and missing out on making that valuable first connection with a prospective student. With dwindling budgets and limited resources at higher ed institutions, mobile apps are filling the gaps.
By supplementing in-person tours with a mobile tours app, colleges are able to reach more students without adding staff.

That was the case for California’s
Monterey Peninsula College (MPC). In her first year as Director of the Student Success and…

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