What’s best in online learning design – 1st or 3rd person? | Donald Clark

Richard Mayer has over 500 publications to his name and does something extraordinary. He tells us how to design online learning. What makes his work so brilliant, and useful, is that some of his findings are counterintuitive. Take this brilliant example.
First or third person?
When showing a series of graphics, photographs, animations or on video, should you show procedures from the first (learner) or third (teacher’s) perspective?
You should show from the first person perspective to achieve higher retention and transfer. This is not surprising, when you think about what you are trying to…

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