Gamification in Business | Alice McLaughlin

Since 2001, people have been using gamification in business in a number of ways. Some attempts at gamification have been a huge success. More often than not, gamifying business processes has shown disappointing results. How do you ensure success when you’re using gamification in business applications?

With gamification, the difference between success and failure is good planning. You need to make sure that your gamification strategy is aligned with the business objectives. There’s no point assigning badges and points for the sake of it. The point of gamification is to reward people for…

Continue reading at:

http://ift.tt/2r0WDPp

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s