Does the word “research” make you do this?
What do you think of when you hear the word “research”?
Many people who are not based in a very academic setting (e.g. a university) hear the word “research” and immediately think that it will be boring, dry, confusing, esoteric, irrelevant to “real life”, or that it will take them forever to read and understand a research publication. Of course, sometimes research is like this — but it doesn’t have to be!
I work for a publisher and a key part of my role is to help our teams integrate research findings into ELT courses, materials, methods and…
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