McDonalds ends 40 years of Olympic sponsorship |

McDonald’s are focusing their efforts on its core business, with a mix of lower costs and investment in in improving food quality, restaurant service and online ordering. One part of this is withdrawing their sponsorship of the Olympics three years early – they have been major sponsors of the International Olympic Committee (IOC) since 1968 and the current deal was due to run to the end of the 2020 games in Japan, but will end with the 2018 Winter Games in South Korea instead. 

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