The pivotal role of intrinsic motivation to self-improvement and advancement is well document in cognitive psychology and learning theories. According to Ryan and Deci (2000), this type of motivation is defined as:
…the doing of activity for its inherent satisfaction rather than for some separable consequence. When intrinsically motivated, a person is moved to act for the fun and challenge entailed rather than because of external products, pressures, or rewards.
By contrast, the concept of extrinsic motivation refers to activities, which are performed in order to “attain some separable…
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