The King’s Butter | Shena Lewington

This is not so much a dig at Tesco’s (because, for all I know, other supermarkets take the same approach to shelf positioning) but a warning about what the public will accept in misleading advertising and branding. Willow, a spread made almost entirely from vegetable fats, claims to be “traditionally-churned” with buttermilk and cream.

Buttermilk contains NO butter (it is the remains of the milk AFTER the butter has been removed) and the cream content (precise amount is confidential, say Dairy Crest) must necessarily be less than 1.7%, as it appears after the salt content which is…

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