Radio – alive and kicking | Anna

 

We love radio. It’s a persuasive medium which reaches the heart as well as the head.

The latest RAJAR figures have been published for the previous quarter – here are the key facts, (thanks to Markettiers4DC for sharing their insight).

49.2 million adults, that’s 90% of the UK adult population, are tuning in each week, listening to an average of 21 hours of live radio each.

Digital listening now accounts for 48.7% of all listening in the UK and we predict it will become the majority within the next 6 months.

There’s been a huge spike in listenership for BBC Radio London, which…

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