Switching on to social media matters on clearing day | admin

Universities aren’t just manning phonelines for clearing – as a way of appealing to text-happy, talk‑phobic students, they’re also opening up social media channels

Clearing day used to be about spending hours on the phone – often on hold or in a queue. And although clearing hotlines are still a big part of the process, universities are realising that if they are going to reach the text-happy generation, it makes sense to open up social media, live chat and text to start the application process and even make offers.

“Speaking on the phone is not something many students do in their…

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