Infographic: 2019 Tech Cultural Forecast | Alice Bonasio

Technomaladies and Shadow Worlds feature in this interesting infographic from Sparks and Honey which predicts cultural trends in tech.

Brand leaders are advised to embrace procedural transparency and lean into the familiar and comfortable.
Click To Tweet

According to the annual culture forecast report from sparks & honey, three key macro-trends will drive the most change over the next 12 to 18 months, shaping the way consumers and institutions interact with one another, make decisions and engage with the world. The reports also details emerging trends (15 in total), cultural…

Continue reading at:


Can You See Yourself Eating It? | Alice Bonasio

This app helps you make up your mind with ultra-realistic Augmented Reality menus.

Part of the experience of going to a good restaurant is being presented with lots of tempting choices. When faced with page upon page of delicious and intriguing descriptions, some of us fall back on trusty favourites (my husband will order a steak nine times out of ten) while others enjoy trying new things. If you’re anything like me, however, you’ll constantly drive your dining companions crazy by freezing with indecision like a deer in the headlights.

We can all relate to craning our necks over to peek…

Continue reading at:

You’re Taking Me for ARide | Alice Bonasio

This Augmented Reality smart motorcycle helmet is as cool as it sounds, and looks good in the bargain.

Having real-time, hands-free digital information and applications overlaid onto our surroundings is the next step from looking up information on mobile phones and interacting with AI voice assistants
Click To Tweet

It’s really a stroke of genius when you stop and think about it. On the one hand, there’s growing appetite for Augmented Reality functionality among consumers. Having real-time, hands-free digital information and applications overlaid onto our surroundings is, after all, the…

Continue reading at:

This is What the Future Looks Like | Alice Bonasio

Pick a letter, any letter – Apple calls it AR, Qualcomm prefers XR, Microsoft – and more recently Magic Leap – have gone for MR. But whether Augmented, Extended, or Mixed, these immersive holographic experiences are going to be entering our own reality soon, and we best get ready.

“When you change the way you see the world, you change the world you see, and this is what has happened with the HoloLens,” said Satya Nadella as he kicked off the much-anticipated launch, over 3 years after the device was first launched in 2016.

Let’s be honest, 2016 seems like a very long time ago now. Think…

Continue reading at:

Developing the Future of Mixed Reality | Alice Bonasio

We talk to the first developers to join Microsoft’s HoloLens partner program about what the future of Mixed Reality looks like.

Object Theory are pretty much the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping. In many ways they’re your typical tech company – my demos are delivered in the familiar blueprint of a trendy open-plan office with exposed brick walls, which sits above a sushi restaurant – but it’s got a different vibe from a lot of similar start-ups.

It was really interesting to see Microsoft pivot towards…

Continue reading at:

The AR Drone That Can Help Save Lives | Alice Bonasio

First responders will be able to use drones equipped with Augmented Reality technology to better deal with emergency situations.

Drones have been getting a really bad rep of late, specially in the United Kingdom, after rogue operators managed to shut down operations at both Gatwick and Heathrow airports, effectively ruining Christmas for thousands of travellers and prompting widespread clamour for greater regulation against them.

Yet like all technology, it’s not the tech itself, but what you do with it that counts, and which makes it a force for evil – or for the greater good. The other…

Continue reading at:

Tech (Really) Making the World a Better Place | Alice Bonasio

It’s not every day I manage to say this with a straight face, but KizCode is a social enterprise that really does fit the bill.

If ever there was an example that to me encapsulates how one individual, empowered by knowledge and technology, can make a real difference to the lives of so many others, it’s the company founded by my friend Mujde Esin, who I first met in London just after she graduated from her MA and had set up KizCode in 2015.

KizCode is a social enterprise that seeks to empower girls and young women in ethnic minority groups and disadvantaged communities using digital…

Continue reading at: